Marketing Automation in the age of Artificial Intelligence

Over the last few years, Marketing Automation has evolved from a nice-to-have to an essential component of your martech strategy. Marketing automation systems are typically made up of an if / then decision tree. The majority of these decisions are … Read More

4 things you need to know before you build SaaS products

SaaS products are continuing to gain traction in the market, with everyone getting a share of the revenue pie.  Hardly surprising since most products arise from existing businesses being commoditised, or by addressing and improving on pain points on already … Read More