More and more web development and marketing companies are introducing article marketing to their clients. Creating articles and distributing them accross the web is a great way of increasing one way inbound links to your website pages. Online marketeers have been using this method of web marketing for years now to steadily increase search ranking and traffic.

Articles should be written with a specific keyphrase in mind, situated near the top of the article and within the subject line. Every word counts; the signature paragraph should be well thought out as it has as much importance as any other part. Not one word should be wasted in any way, since every word will be read and checked.

Your article distribution should cover submitting to as many high traffic and/or well ranked sites as possible. Search Engines like Yahoo and Google react well to articles, indexing them within a few days. The embedded inbound links will be recognised and then this will translate into higher search engine positioning for your web site.

This is to be considered a repetitive, long term process, with the intention of writing fresh articles on a regular basis. The more articles distributed; the more inbound links come back to your website.

Aim to write continuously about subjects relevant to your website. If your site offers web development, then make sure your articles reflect this with relative and informative content. If the content is informative and original it will entice the readers to click-through to your website, as well as improving your search positioning.

Website Article writing also has a viral marketing effect to it. With the aid of new(ish) RSS technologies, readers and marketers will spread your article even further accross the web. This is another reason for 'good' content.

To maintain and simulate the required prequisite of 'relevant natural growth' for your website; make sure your website article creation and distribution is kept up regularly. Pay careful attention to the places you submit your articles to. They must be relevant to the article content and your website.

Throwing 100 articles onto the web in one month, then following that up with none at all during the following month may have negative effects on your search engine positioning. It would be even worse if your site was about web design, but your articles were relevant to gardening, plumbing and mobile phones.

A short while ago, Google threw a large amount of BMW's website pages out of the Google index. BMW had optimised their 'Used BMW' website section and news articles with the keyphrase 'used cars'. Google's indexing process did not connect any relevancy between the subject 'Used BMW's' and the searchphrase 'used cars', thus removing the offending pages.

Of course, some may think this was unfair, but in actual fact; if a site sells just one brand of 'used car', then they should not act as though they sell all brands. Google acts this way to enable it to bring the most relevant results to it's users.

In a nutshell; focus on writing relevant, easy to read, informative articles. Distribute them frequently to relevant, well known, highly ranked websites. Keep this up on a regular basis and the profits will keep increasing.

For those that want a simple life when it comes to organising your article process; get a good Website Content Management System incorporating automated article distribution capabilities for an easier ride.

Who We Are
3E offers creative solutions to expand the potential of your organisation.
Core services include Web Design, Private Search Engine Marketing, Ecommerce , Content Management, Software and Application Development, Guidance and Concept.

Keep up-to-date with the latest Web Development and Marketing articles at: www.3esolutions.net