Retail Startup

e-Commerce platform built for a renowned fashion designer aimed at targeting style aware women with customizable made-to-order clothing. The e-Commerce site was built as an extension to their brick and mortar boutique equipped with a connected POS and CRM system. The platform was built to withstand high volumes of daily usage, be mobile first, CDN enabled for fast page loading and capable of handling hundreds of daily transactions.

The UI/UX was developed to meet the deviant yet bland and uncomplicated styling the startup aimed to promote. Customized inventory management capabilities and third party fulfillment APIs formed a part of the overall solution required.

  • DomainRetail
  • ServicesUI/UX DesignWebsite DevelopmentDevOpsMarTech
  • TechnologyMagento / ShopifyWordPress3rd party POSCRM systems
  • Project StatusLive

The Solution

The portal was built as a home for chic, deviant essentials and customizable made to order apparel using a leading opensource Ecommerce framework. Customers on the site were able to view product variants by customizing colour, hem, sleeve, neckline, and fit to suit their style and body type. Integrations with POS and CRM systems enabled end to end purchase to fulfillment cycle both online and instore.

The Results

The startup has been phenomenally successful. In under 6 months from launch, the company raked in excess of half a million in revenue.

The company has since then pivoted it’s business model from customized clothing to mainstream ready-to-wear clothing designed and made in the USA. After receiving rave press reviews, the startup has gone on to raising $1.5 million in seed funding last year. The site continues to cater to hundreds of transactions each day.

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