Magento is a feature-rich eCommerce solution offering complete flexibility and control over the look, content, and functionality of an online store. It is developed in zend MVC framework.
It offers complete flexibility and control over the look, content and functionality of an ecommerce store while development. It provides the functionality for reviews, tags, wish list, compare products and many more. It is integrated with AJAX rich environment technology for facilitating features like one click checkout. It is integrated with real time shipping rate from SPS, SPS XML, FedEx, USPS, and DHL. Customer can ship the order to multiple addresses and on site tracking system from customer account. Shipping rate can be easily set per order and per item. It provides the exclusive functionality rating with weight and destination.
From customer point of view, it is 100% search engine friendly and provides full control of URL’s rewrite methodology. Magento is compatible with multi language support as well as supports multiple currencies. Administration module is having great functionality for rights or access and any rights can be defined at any user. It allows defining multiple administrators with specific access privileges. Landing page of admin panel is in form of a dashboard providing all vital information of orders, products, and graphical representation on daily, monthly and yearly basis. Admin can create multiple store and easily manage them from admin panel. It provides the strong interface and functionality for reporting.